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Resume guide · Copywriter

How to write a copywriter resume

A strong copywriter resume puts a portfolio link in the header — it is the single most important element, and recruiters open it first. Lead bullets with measurable outcomes: conversion lift, email open and click rates, organic traffic from SEO copy, A/B test winners. Show range across long-form and short-form, and name the channels and CMS you work in.

Updated October 4, 2026
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What recruiters and ATS look for in a copywriter resume

Copywriter hiring is portfolio-first, so the link must be present and working. ATS and recruiters look for conversion metrics, channel experience (email, landing pages, ads, SEO), A/B testing, and evidence you can flex brand voice across audiences.

Section order: Summary + Portfolio Link → Experience → Skills → Education.

ATS keywords for a copywriter resume

These are the keywords most copywriter job descriptions use as ATS-filter inputs. Include the ones you genuinely have evidence for in your Skills section.

Conversion copywritingA/B testingSEOBrand voiceLanding pagesEmail marketingLong-form contentShort-form copyContent strategyCMSCall to actionGoogle AnalyticsEditingTone of voice

Starter Skills section

A starting point for your Skills section. Prune to what you genuinely have evidence for.

Conversion copywriting · SEO copywriting · A/B testing · Email campaigns · Landing page copy · Brand voice development · Content strategy · CMS (WordPress) · Editing and proofreading

Best action verbs for copywriter bullets

Lead every bullet with a strong, specific verb. For this role, the strongest openers are:

WroteLaunchedIncreasedTestedOptimizedEditedDevelopedDrove

Example bullet points (before → after)

Three rewrites following the action-verb / quantified-outcome pattern. Replace the specifics with your own. Never invent numbers.

Before
Wrote marketing copy for the website.
After
Rewrote 12 landing pages, lifting conversion rate from 2.1% to 3.8% across paid and organic traffic.
Before
Helped with email campaigns.
After
Wrote and A/B tested email sequences that raised average open rate to 41% and click rate to 7%.
Before
Did SEO content.
After
Produced 60+ SEO articles that grew organic blog traffic by 180% year over year.

More copywriter bullet examples

Three more starter bullets in the same pattern. Swap the bracketed placeholders for your real numbers.

Drove [metric] by [N]% via [specific work].
Owned [scope] producing [measurable outcome].
Launched [initiative] that [result with number].

Common copywriter resume mistakes

The patterns that get copywriter resumes filtered out, and what to do instead.

No portfolio link — the first thing a copywriter recruiter looks for.
Duties instead of results — no conversion or engagement numbers.
No channels or CMS named (literal ATS filters).
A format that fights ATS parsing.

Copywriter resume FAQ

Do I need a portfolio link on a copywriter resume?

Yes — it is essential. Put a live link in the header; most hiring managers open it before reading bullets.

Should I show conversion metrics?

Absolutely. Conversion lift, open and click rates, and A/B test wins separate strong copywriters from generalists.

Long-form or short-form — which do I emphasize?

Show both. Signal range across landing pages, email, ads, and long-form content so you fit more roles.

Related guides: How to write a brand manager resume · How to write a seo specialist resume · How to write a chef resume · How to write a real estate agent resume

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