ATS keywords · Business Development Manager

ATS keywords for a business development manager resume

The most important ATS keywords for a business development manager resume are partnership terms (strategic partnerships, channel partnerships, alliances), revenue terms (pipeline generation, lead generation, revenue growth, market expansion), deal terms (negotiation, deal structuring, term sheets), and your CRM (Salesforce, HubSpot). Mirror the exact phrases in the job description and back each keyword with a quantified bullet.

Updated July 6, 2026

Business development titles vary more than almost any other role: the same job gets posted as BD manager, partnerships manager, alliances manager, or growth manager. That makes exact-phrase mirroring unusually important, because a recruiter searching "channel partnerships" will not find a resume that only says "partner relationships". Attach a revenue or pipeline number to every keyword you claim; BD screening always cross-checks the vocabulary against the economics.

Partnerships

Strategic partnershipsChannel partnershipsAlliancesOEMCo-marketingJoint go-to-market

Revenue & pipeline

Pipeline generationLead generationRevenue growthMarket expansionQuota attainmentNew business

Deal-making

NegotiationDeal structuringTerm sheetsDue diligenceContract negotiation

Tools & process

SalesforceHubSpotCRMOutbound prospectingAccount mappingGTM strategy

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