ATS keywords · Sales / Account Executive

ATS keywords for a sales / account executive resume

The key ATS keywords for a sales resume are your performance metrics (quota attainment, ACV, pipeline, net retention), methodologies (MEDDIC, MEDDPICC, Challenger), tooling (Salesforce, Outreach, Gong), and segment (enterprise, mid-market, SMB). Lead bullets with the metric and name the methodology you sell with.

Updated June 23, 2026

Sales ATS filters look for methodology acronyms and CRM/tooling names, plus segment terms that signal deal complexity. The metrics are what convince a human reader, but the methodology and tooling keywords are what get you past the filter — include both.

Metrics

Quota attainmentACVPipelineNet retentionClosed-won rate

Methodologies

MEDDICMEDDPICCChallengerSandlerDiscovery

Tooling

SalesforceOutreachGongSalesloft

Segment

Enterprise salesMid-marketSMBRenewalsOutbound

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ATS keywords for other roles