ATS keywords · Marketing Manager
ATS keywords for a marketing manager resume
The key ATS keywords for a marketing manager resume are the channels you run (demand generation, paid social, paid search, SEO, lifecycle marketing), the metrics you own (CAC, LTV, pipeline, ROAS), and your platforms (HubSpot, Salesforce, Marketo). Pair each keyword with a quantified outcome in your bullets.
Updated June 23, 2026
Marketing ATS filters look for channel and platform names, so match the job description's stack exactly. A keyword only carries weight if a recruiter sees the result beside it — "paid social" plus "lowered CAC 28%" reads far stronger than the term alone in a skills list.
Channels
Demand generationPaid socialPaid searchSEOLifecycle marketingABM
Metrics
CACLTVPipelineROASMQLConversion rate
Platforms
HubSpotSalesforceMarketoGoogle AdsMixpanel
Strategy
Brand strategyGTMPositioningContent strategy
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ATS keywords for other roles
Software EngineerProduct ManagerData ScientistSales / Account ExecutiveProject ManagerAccountantNurseDevOps EngineerFinancial AnalystBusiness AnalystCustomer Success ManagerRecruiterUX DesignerCybersecurity AnalystMachine Learning EngineerFull-Stack DeveloperFrontend DeveloperBackend DeveloperOperations Manager