ATS keywords · Social Media Manager

ATS keywords for a social media manager resume

The most important ATS keywords for a social media manager resume are the platforms named individually (Instagram, TikTok, LinkedIn, YouTube), content skills (content strategy, content calendar, short-form video, copywriting, UGC), the growth metrics you moved (engagement rate, reach, follower growth, conversion), and the toolchain (Hootsuite, Sprout Social, Meta Business Suite, Canva, Google Analytics).

Updated August 31, 2026

Recruiters search platforms one by one — a resume that says "social platforms" misses every one of those queries. The bullets that convert name platform + format + metric: "grew TikTok from 8K to 120K followers in 9 months with a 3-posts/week short-form series". List only platforms where you've genuinely run an account; portfolio links get checked.

Platforms

InstagramTikTokLinkedInYouTubeX (Twitter)FacebookPinterest

Content

Content strategyContent calendarShort-form videoCopywritingUGCInfluencer partnershipsCommunity management

Analytics & growth

Engagement rateReachFollower growthA/B testingSocial listeningGoogle AnalyticsConversion tracking

Tools

HootsuiteSprout SocialBufferMeta Business SuiteCanvaCapCutLater

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